Today, Take 2 interactive announced the name change of Irrational Games. Due to the studio's two locations, Irrational Games will now be known as "2K Boston" and "2K Australia".
So how do we like that? It's definetely not a nice move, I think. Irrational Games was known for a team of developers, who were famous for great games. Why do we need to erase a good brand to let everyone know it's our property?
Take Kojima Studios as an example. It belongs to Konami, but giving the team a different name showed some honour to the people, who work there.
In Take 2's press release, Ken Levine stated:"We’re proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides." It's nice to strengthen relationships, but why do you need to give away your name then?
2K Boston and 2K Australia already have their (placeholder) websites. Hit the jump for the full press release.
2K Boston
2K Australia
Thanks to slimjim for the tip.
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